The story of the string begins more than 75 years ago. In 1938, John D’Angelico was already a living legend known for his signature archtop guitars, while John D’Addario was a young kid trying to expand the family string business. Their chance meeting would result in the invention of the world’s first modern round wound electric guitar string, the zinc-plated Bethanized™ Steel string. Its sound was unrivaled in fullness, volume, and brightness. Its tone would be featured on some of the greatest records of all time. But the closing of the Bethlehem Steel plant in the ‘60s put an abrupt end to its production, leaving its sound unmatched for over half a century. Until now.
Today, D’Angelico and D’Addario have re-forged their storied partnership. Combining modern innovation with John D’Addario’s original designs, D’Angelico’s Electrozinc string is the truest tribute to Bethanized™ Steel since the original. And D’Addario’s EXP technology coats every string to maintain its classic tone even longer.
It’s another legendary string, inspired by the one that started it all. Coming 2017 to authorized D’Angelico dealers. Included is a promotional video featuring D’Addario CEO Jim D’Addario, D’Angelico CEO and President Brenden Cohen and D’Angelico Vice President of International Sales Steve Pisani. |
